Client: Tires Now
Primary Contact: Brandon Jones
Industry: Tire Sales & Service
Business Stage: Established Business
Project Type: Website Redesign
Service Category: Website Development & SEO
Completed: May 2026
Tires Now is a Brantford-based tire sales and service business focused on helping customers find the right tires while delivering a personalized, customer-first experience.
When Brandon approached OnCue Executive Solutions, he was frustrated with his existing website. It was outdated, difficult to manage, and no longer represented his business. More importantly, it wasn’t helping him build the local reputation he wanted for Tires Now.
His goal wasn’t to create another online tire store. He wanted a professional website that would help local customers find his business, learn about his services, and encourage them to visit in person.
Brandon knew his website wasn’t working for him.
The existing site had not been meaningfully updated in years and contained outdated content that no longer aligned with the business. An old tire blog remained on the website despite being inactive since approximately 2017, creating clutter and providing little value to visitors.
To make matters worse, Brandon no longer had access to the previous website, limiting his ability to make updates or improvements.
The website also failed to clearly communicate what made Tires Now different. Potential customers often confused Tires Now with larger competitors and nearby automotive businesses, making it difficult to establish a distinct identity in the local market.
Operational Impact
These issues created several business challenges:
Without a strong digital presence, Brandon was missing opportunities to connect with local customers searching for tire sales and tire services in Brantford.
OnCue Executive Solutions developed a completely new website focused on improving usability, increasing local search visibility, and supporting the customer experience Brandon wanted to create.
Before
The previous website felt dated, lacked modern functionality, and contained outdated content that no longer served the business. Visitors had limited information available, navigation was cumbersome, and there was no clear path for potential customers to find the information they needed.
The site also failed to reflect Brandon’s hands-on approach to customer service and his desire to build real relationships with customers.
After
Rather than creating an online tire store with pricing and inventory integrations, OnCue designed a website that aligned with how Tires Now actually operates.
Key improvements included:
One of the most important decisions during the project was intentionally avoiding inventory and pricing integrations. Since Tires Now does not carry large quantities of inventory and Brandon values face-to-face customer interactions, the website was designed to encourage conversations rather than online transactions.
The result was a website that supports the customer journey while preserving the personalized service experience that defines the Tires Now brand.
The redesigned website provided Tires Now with a professional online presence that accurately reflects the business today.
Key Results
Qualitative Improvements
Beyond the technical improvements, the project gave Brandon a website he was proud to direct customers to.
The new website reflects the professionalism of the business while supporting the relationship-driven approach that has helped Tires Now grow. Instead of pushing customers toward online transactions, the site encourages genuine conversations and in-person visits, helping build trust before customers even walk through the door.
“Extremely happy with the new website. Steph and her team did an amazing job. Highly recommend OnCue Solutions!”
— Brandon Jones, Tires Now
Not every website should be designed to eliminate human interaction.
For Tires Now, success meant creating a website that improves visibility, builds trust, and encourages customers to connect directly with the business. By aligning the website strategy with Brandon’s customer-first philosophy, OnCue Executive Solutions delivered a solution that supports both business growth and authentic customer relationships.
The previous website was outdated, difficult to manage, and no longer reflected the business. Tires Now needed a modern website that improved customer experience, increased local visibility, and better represented the company’s services.
A website redesign allows businesses to improve site structure, mobile performance, page content, and keyword targeting. These improvements help search engines better understand the business and can increase visibility in local search results.
A Tire Finder tool helps customers quickly identify tire options that fit their vehicle. For Tires Now, the tool was customized to provide useful information while still encouraging customers to contact the business directly for personalized recommendations.
The company prioritizes customer relationships and personalized service. Rather than creating a purely transactional experience, the website was designed to encourage conversations and allow customers to receive recommendations based on their individual needs.
Every project is different, but most website redesigns can be completed within several weeks depending on content requirements, functionality, and client feedback timelines.
WordPress provides flexibility, strong SEO capabilities, mobile responsiveness, and the ability to easily update website content as a business grows.
Yes. A professionally designed website can improve local search visibility, build trust with potential customers, showcase services, and make it easier for people to contact the business when they need tire sales or service.
